Choose the path that matches where you are now
Each course is designed for a specific stage of development. Pick the one that addresses your current needs.
Foundation Copywriting Course
This is where everyone should start if they're new to commercial writing. You'll learn the fundamental frameworks that underpin all persuasive copy, regardless of medium or industry.
Six weeks of instruction covering headline formulas, benefit-driven language, structure principles, and how to adapt your writing to different audiences. Weekly assignments with detailed feedback from working professionals.
By the end, you'll have three portfolio pieces that demonstrate your grasp of core concepts.
£487
Advanced Conversion Writing
For those who already understand basic copywriting and want to specialize in high-stakes sales environments. This course focuses exclusively on writing that drives measurable revenue.
You'll learn landing page optimization, email sequence architecture, product launch copy, and how to write for different stages of customer awareness. Eight weeks with real client briefs and case study analysis.
Advanced students often see immediate improvements in their conversion rates after applying these techniques.
£823
Brand Voice Development
Companies don't just need good copy—they need consistency. This course teaches you how to analyze a business's positioning and translate it into a distinctive voice that works across all channels.
You'll learn audience research methods, tone calibration, style guide creation, and how to train teams to maintain voice consistency. Five weeks with hands-on brand audits.
This skill is particularly valuable for consultants and in-house content strategists.
£634
B2B Technical Copywriting
Writing for knowledgeable audiences requires a different approach. You can't dumb things down, but you still need clarity. This course teaches that balance.
Seven weeks covering complex product positioning, technical benefit translation, writing for different buyer roles, and how to make sophisticated concepts accessible without being condescending.
Particularly useful for those working in SaaS, industrial, or professional services sectors.
£712
Email Marketing Mastery
Email remains one of the highest-ROI channels in digital marketing, but only when done well. This course breaks down exactly what makes email copy effective.
You'll study subject line psychology, body copy structure, call-to-action optimization, and sequence design. Learn how to write nurture campaigns, promotional emails, and retention series that people actually read.
Six weeks of practice with performance analysis of real campaigns.
£558
What's included in every course
Weekly live sessions with Q&A. Individual feedback on all assignments. Access to a library of real campaign examples. Templates and frameworks you can use immediately. Lifetime access to course materials, including all future updates.
Most importantly: practical application. Every lesson includes writing exercises tied to real business scenarios.
"I took the Foundation course first, then came back six months later for Advanced Conversion. Both were worth every penny. My hourly rate has doubled since I started."
— Daniel Hughes, freelance copywriter
Not sure which course fits your needs?
Most people start with Foundation if they're new to commercial writing, or Advanced Conversion if they already have basic skills but want to improve their results.
The specialized courses (Brand Voice, B2B Technical, Email Marketing) work best when you already have a grasp of fundamentals and want to go deep in a specific area.